Episode 29

Published on:

21st Feb 2020

Building a Book Publicity Agency with Your Reputation Featuring Lori Ames

Lori Ames has been involved in book publishing and book publicity since the early eighties. After receiving her degree from Hofstra University she began her publicity career at a boutique book publicity agency in New York City. 

We discuss:

  • How to start a business from a hospital room [1:44]
  • How to use your time efficiently when trying to create a semblance of normalcy [3:20]?
  • The successful combination of reputation and knowing what you want [5:24]
  • A badge of honor: Why losing your job is losing its stigma [7:34]
  • The scariest part of starting a business [9:35]
  • Best friends as a means to relieve overwhelming responsibilities [13:13]
  • Book publicity as being more than selling books [15:16]
  • What book authors need to think about when building a platform [17:36]
  • Don’t be a lawyer who lost their job and opened a bar [19:08]

In late 2010, Lori’s son was diagnosed with an inoperable malignant brain tumor, so she left the fast-paced world of Manhattan to care for her son and in the process set up her own agency (her son Robert is doing very well and plays an important role at the company).

Learn more about Lori at http://www.ThePRFreelancer.comLinkedInTwitter and Facebook.

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About the Podcast

Building Your Own Successful Business After a Late Career Job Loss
Have you lost your job after 20 or 30 years in your career? Do you feel traumatized and unsure how to go forward? Would you rather work for yourself and have more control over your destiny? You are not alone. In GOING SOLO, we discuss what it’s like to go from being highly skilled and well compensated to unemployment; how to deal with the trauma of late-career job loss; and how to reinvent yourself as an entrepreneur, satisfying your soul and supporting your lifestyle.

About your host

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David Shriner-Cahn

After 28 years as a highly skilled employee, I was told that my job was over. In spite of the immediate trauma and fear, I knew that as my next step, I'd rather work for myself and have more control over my destiny. That was in 2006.

Today, I'm a thriving entrepreneur, podcaster and speaker. I guide highly skilled professionals who are recovering from a late career job loss and who yearn to impact the world with their knowledge and creativity by becoming successful entrepreneurs.